Visual Comfort & Co. is a leading provider of designer lighting, recognized for its craftsmanship and design excellence across wholesale, trade and consumer clients. Their small e-commerce team faced a common challenge: they needed to capture more revenue from organic search, but couldn't scale their manual approach to page creation. By implementing Similar.ai's platform, they achieved over $2.4M in new annual revenue and a 29x ROI—without hiring additional staff.
The Challenge: Growing Revenue Without Growing Headcount
Before working with Similar.ai, Visual Comfort's e-commerce team was stuck in a manual loop. Creating each new landing page required dedicated effort from their small team, and despite investing significant time, many pages underperformed. The core challenges:
- Manual page creation didn't scale — One team member was dedicated to creating each category page by hand
- A lean team stretched thin — Maintaining manually curated pages affected both performance and customer experience
- Missed revenue opportunities — Without data-driven insights, it was difficult to identify which pages would drive the most revenue
"Leveraging a tool like Similar.ai seemed a solid fit to drive improved ranking, optimized pages, and incremental revenue. Manually creating and managing these pages was extremely challenging."
— Jennifer Skeen, VP of eCommerce, Visual Comfort
The Solution: Automated Page Creation That Works Alongside Your Team
Visual Comfort adopted Similar.ai's platform to automate their page creation process while maintaining full control:
- Intelligent page creation — The platform identifies which new category pages will drive revenue fastest, matches products to customer intent, and creates pages automatically—or with optional team review
- Smart product connections — Every page includes relevant links to related products, helping customers find what they're looking for
- Continuous optimization — The platform runs daily to update content and links, adds new pages monthly, and removes underperforming pages—keeping the catalog focused on what converts
"The ability of Similar AI to quickly adapt ensures our customer experience remains seamless. This has been a standout feature."
— Jennifer Skeen, VP of eCommerce, Visual Comfort
Fast Implementation with Responsive Support
The integration was seamless:
- Quick resolution of technical questions
- Agile adjustments when Visual Comfort made site changes
- Regular feedback loops to refine page strategy
Results: $2.4M Revenue, 29x ROI
Since launching, Visual Comfort has seen measurable business impact:
- $2.4M in new annual revenue — Pages began generating revenue within weeks of launch
- 29x return on investment — Cumulative ROI since launch, with peaks of 74x during seasonal events
- Significant productivity gains — The team member previously dedicated to manual page creation now focuses on strategic initiatives
- Better customer experience — New pages provided trend insights that influenced broader merchandising and navigation improvements
"The most important benefit is that we were able to deliver seven-figure annual revenue growth with amazing ROI. Using Similar AI pages also saves significant time and allows us to quickly respond to market trends and consumer behavior."
— Jennifer Skeen, VP of eCommerce, Visual Comfort
The Outcome
By implementing Similar.ai, Visual Comfort transformed their approach from manual and reactive to automated and proactive.
Jennifer highlighted the partnership's impact: "The Similar AI platform's ability to swiftly align with our changing site experience is invaluable. The extra analytical power and proactive insights provided by Similar AI have been essential for our lean team."
Ready to See Your Revenue Opportunity?
Visual Comfort's results show what's possible when you automate page creation at scale. Request a demo to see how Similar.ai can help your team drive revenue—without adding headcount.
Want to estimate your potential growth? Try our Growth Calculator.