Cross-market leakage loses sales
When you operate in multiple countries, products from one market can accidentally appear on pages targeting another. Customers find items they can't buy, leave frustrated, and your pages lose visibility.
Products from other countries
A UK category page showing products only available in Germany. A US page featuring items priced in euros. These mismatches happen when inventory feeds, product attributes, or faceted navigation aren't properly filtered by market.
Customers land on the wrong page
Google uses on-page signals to determine which market a page serves. When product listings don't match the page language or region, customers from each market get sent to pages that don't serve them. Visibility drops in both markets.
Customers can't convert
A shopper lands on a category page, finds the product they want, clicks through and discovers it can't be shipped to their country. They leave. No conversion, no revenue from that visit. Bounce rate rises, visibility drops further.
Detect cross-market pages and get ready-to-publish fixes
Cleanup Agent crawls your site and analyzes product listings on every category page, comparing them against market-level data to identify pages where the products don't match the target market. It then produces ready-to-publish changes your site can implement via API.
Crawl category pages across all markets
Cleanup Agent crawls your multi-market site and extracts the product listings from each category page. It identifies which market each page targets using URL structure, language, and currency signals.
Match products to their source markets
Cleanup Agent cross-references each product listing against your inventory data to determine which market or markets it actually belongs to. Products with market-specific SKUs, pricing, or availability are flagged when they appear on the wrong market's pages.
Produce ready-to-publish fixes
Cleanup Agent generates ready-to-publish changes for each category page with cross-market products. Each fix includes the page URL, the products that need filtering, and the corrected product set for that market.
Review, publish, or escalate
You can review changes and let your site publish them via API, or escalate systematic issues to your team for root-cause fixes. Either way, the agent provides actionable changes, not just reports.
Common cross-market issues we detect
Cross-market leakage takes many forms. Here are the patterns Cleanup Agent identifies most frequently on multi-market e-commerce sites.
Products with foreign-market SKUs
A UK category page showing products with DE- prefixed SKUs, or a US page displaying items with EU product codes. The product exists on the site but shouldn't appear on this market's pages.
Example: A German-only SKU appearing on a UK 'Garden Furniture' page because the product was incorrectly tagged during import.
Prices in the wrong currency
Category pages showing products priced in a currency that doesn't match the page's target market. Customers see prices they can't pay, and leave confused.
Example: A French category page showing products priced in GBP instead of EUR, making the page useless for French shoppers.
Products unavailable for shipping
Products that can't be shipped to the target market appearing on category pages. Customers click through only to discover at checkout that the item won't be delivered to their address.
Example: US-only products appearing on a Canadian category page due to shared inventory feeds.
Language mismatches in product data
Product titles or descriptions in a different language from the rest of the page. Often happens when product data is pulled from a master catalog without proper localisation.
Example: English product descriptions appearing on a Spanish category page because translations weren't completed before launch.
Manual checking vs automated detection
Cross-market issues are easy to miss in manual audits because they require comparing product-level data against market rules. Cleanup Agent does this comparison across every page, every crawl.
Without cross-market detection
- ×Cross-market issues go unnoticed until a customer complains or visibility drops in a specific market
- ×Manual audits check a sample of pages but can't review every product listing on every category page
- ×No systematic way to identify which filtering rules or data feeds are causing the leakage
- ×Customers from each market land on pages that don't serve them, resulting in lost sales in both markets
- ×Fixes are reactive, addressing complaints rather than preventing issues
With Cleanup Agent
- Every category page is checked for cross-market products on every crawl cycle
- Issues are surfaced before they affect customers, with specific products and pages identified
- Cleanup Agent produces ready-to-publish fixes your site can implement via API
- Each market shows only relevant products; customers find what they can actually buy
- Your team can review changes or let the agent publish them automatically
Built for multi-market e-commerce
Cross-market detection is especially valuable for e-commerce sites that operate in multiple countries with shared product catalogs. If you have separate sites or subfolders for different markets (example.co.uk, example.de, example.com/fr/) and products can appear on more than one, you're at risk of cross-market leakage.
The feature is part of the Cleanup Agent toolkit, alongside duplicate page detection and demand-without-supply analysis. Together, these features help you maintain a clean, relevant site structure that customers and Google can trust.
The result: each market's pages show only products relevant to that market, improving visibility, user experience, and conversion rates.
“The most important benefit is that we were able to deliver seven-figure annual revenue growth with amazing ROI. Using Similar AI pages also saves significant time and allows us to quickly respond to market trends and consumer behavior.”
Jennifer Skeen
VP of eCommerce, Visual Comfort & Co.
How Visual Comfort drove $2.4M in new revenue
Visual Comfort, a luxury lighting retailer with over 10,000 product pages, used Similar AI to identify missed opportunities and create new category pages. Clean, market-relevant pages drove seven-figure revenue growth with 29x ROI.
Frequently asked questions
What ROI can we expect from fixing cross-market issues?
ROI depends on how many cross-market issues exist and how much traffic those pages receive. Customers like Visual Comfort have seen $2.4M in new annual revenue and 29x ROI from their overall site optimization work with Similar AI. We can show you the specific opportunity for your site in a demo.
Does this require engineering resources to implement?
Cleanup Agent is fully managed: you don't need to deploy anything. The agent runs detection automatically and delivers ready-to-publish changes your site can implement via API. For systematic issues that require platform-level fixes, Cleanup Agent provides the data your engineering team needs.
How quickly can we see results?
Detection starts within the first crawl cycle. Once you've fixed the identified issues, visibility improvements typically follow within weeks as Google recrawls the corrected pages. Customers like Visual Comfort saw revenue impact within the first month.
How does Cleanup Agent know which market a product belongs to?
Cleanup Agent analyzes multiple signals: product SKU patterns, currency, availability data, shipping regions, and language. You can also provide explicit market mappings if your product data includes market-specific attributes. The agent learns your site's market structure during onboarding.
Does this work with ccTLDs, subdomains, and subfolders?
Yes. Cleanup Agent works with any multi-market URL structure: separate domains (example.co.uk, example.de), subdomains (uk.example.com), or subfolders (example.com/uk/). The agent identifies the target market from URL patterns and on-page signals.
What if a product legitimately sells in multiple markets?
That's expected. The platform flags products that appear on the wrong market's pages, not products that are available globally. If a product is available in both the UK and Germany, it should appear on both market's category pages with the correct localisation.
How is this different from duplicate page detection?
Duplicate detection finds pages targeting the same search intent, regardless of market. Cross-market detection finds pages with the correct intent but wrong product listings. A German 'garden furniture' page and a UK 'garden furniture' page are not duplicates (they serve different markets), but cross-market detection would flag if the German page accidentally showed UK products.
See which pages have cross-market products
Book a demo and we'll run Cleanup Agent on your site. You'll see exactly which category pages are showing products from other markets, plus ready-to-publish fixes you can implement right away.