Your customers can't find what you sell
Most e-commerce sites have thousands of category pages that don't connect to each other. Customers browsing one product category never discover related products, and that's revenue walking out the door.
Products hidden in silos
Your site structure keeps related products apart. Customers browsing pendant lights never see your chandeliers, and new products stay buried because they're not connected to the rest of your catalog.
Manual updates don't scale
Connecting pages manually requires engineering resources you don't have. Your team can't keep up with catalog changes, and outdated connections confuse customers looking for current products.
Customers bounce to competitors
When shoppers can't easily navigate from what they're viewing to what they actually want, they leave. Every missed connection is a lost sale to a competitor with better product discovery.
Connect category pages based on what they have in common
The Linking Agent uses vector embeddings to understand what each category page is really about. It measures the cosine similarity between pages to find connections that reflect shared intent, not just shared keywords. “Outdoor dining tables” connects to “patio chairs” because both pages serve the same job to be done.
The agent analyzes your entire site, identifies which pages should connect, and implements those connections automatically. No spreadsheets, no dev tickets, no waiting.
The result: customers discover related pages they didn't know existed, improving product discoverability across your site.
What the Linking Agent connects
Related category pages
Pendant lights connect to chandeliers and kitchen lighting because the vector embeddings show they serve similar needs.
New pages
Freshly created category pages connect to relevant existing pages from day one, with no manual setup.
High-converting pages
Your best-performing pages get more visibility through connections across the site, aiding product discoverability.
How it works: without engineering resources
The Linking Agent connects your category pages automatically, using vector embeddings to understand the relationship between pages. Implementation takes days, not months, and requires no development work from your team.
Connect your product catalog
The Linking Agent syncs with your e-commerce platform (Shopify, BigCommerce, WooCommerce, or custom) to understand your full product range. No development work needed: just a 10-minute setup.
Build vector embeddings of every page
The agent creates vector embeddings for each category page, capturing what the page is really about. It then measures cosine similarity between pages to identify which ones are genuinely related.
Create intelligent connections
Links appear automatically on your category pages, connecting related pages in a way that feels natural to shoppers. Every connection is based on an understanding of the job to be done, or the unmet needs, of both pages.
Adapt as your pages change
When you add new pages or retire old ones, connections update automatically. New pages get connected from day one. Retired pages don’t leave dead ends.
Every connection drives a business outcome
Page connections aren't just about navigation. They're about helping customers discover pages they need, and helping search engines find pages they should rank.
New pages get connected from day one
New category pages connect to relevant existing pages immediately. Customers browsing popular categories discover your latest pages without you lifting a finger, improving product discoverability across your site.
Boost visibility for revenue-driving pages
Your best-performing category pages get more pathways from across the site. Google finds them more often, customers see them more often, and product discoverability improves.
Reduce bounce rates on category pages
When customers land on a category page that doesn't quite match what they wanted, smart connections show them related pages. Fewer bounces, more conversions.
How Visual Comfort drove $2.4M in new revenue
Visual Comfort & Co. used Similar AI to connect their lighting catalog automatically, without adding headcount or engineering work.
$2.4M
New annual revenue
29x
Return on investment
10K+
Pages connected
0
Engineers required
The challenge
Visual Comfort had thousands of lighting products across their site, but customers couldn't easily navigate between related categories. Their small e-commerce team didn't have time to create connections manually.
The solution
Similar AI analyzed their catalog and created intelligent connections between related product categories (pendant lights to chandeliers, bathroom fixtures to vanity lighting) based on how customers actually search and browse.
The result
Customers discovered products they didn't know Visual Comfort sold. Google discovered pages it hadn't been finding. Revenue grew by $2.4M annually, with a 29x return on investment.
Pages without links vs pages that connect
Most category pages sit in isolation, with no links to related pages. The Linking Agent connects them automatically, and keeps connections fresh as your site changes.
Without the Linking Agent
- ×New pages launch without links to related pages and customers never find them
- ×Links are added manually when someone remembers to ask engineering
- ×Outdated links point to retired or irrelevant pages
- ×Revenue-driving category pages are hidden deep in your site
- ×No way to know which pages should connect but don't
With the Linking Agent
- Every new page is connected to related pages from day one
- Connections are based on the cosine similarity of page embeddings, not guesswork
- Retired pages are automatically removed from connections
- Revenue-driving pages get more visibility across the site
- Connections adapt as your pages and site structure change
Part of a complete organic growth system
Page connections work alongside Similar AI's other agents. The Topic Sieve identifies which pages to build, the New Pages Agent creates them, and the Linking Agent connects them so every page has clear paths to related pages.
Every connection is based on the vector similarity between pages, reflecting a genuine understanding of what each page is about. The result is a well-connected site that aids product discoverability: customers browsing one category page naturally find related categories they didn't know you had.
The result: a site where every category page links to the pages its visitors are most likely to need next, driving product discoverability across your catalog.
“The most important benefit is that we were able to deliver seven-figure annual revenue growth with amazing ROI. Using Similar AI pages also saves significant time and allows us to quickly respond to market trends and consumer behavior.”
Jennifer Skeen
VP of eCommerce, Visual Comfort
Frequently asked questions
What ROI can I expect from better product connections?
Visual Comfort achieved $2.4M in new annual revenue and 29x ROI over 12 months. Results depend on your catalog size and current navigation gaps, but our Growth Calculator can estimate your specific opportunity.
Does this require engineering resources?
No. The Linking Agent integrates with your existing e-commerce platform (Shopify, BigCommerce, WooCommerce, or custom) without development work. Setup takes about 10 minutes. New connections appear automatically without any technical changes to your site.
How long until I see results?
Most customers see measurable traffic improvements within 4-8 weeks. Visual Comfort's pages started generating revenue within weeks of launch. The agent runs continuously, so results compound over time.
Will this affect our brand experience?
You control how connections appear on your site. The Linking Agent suggests intelligent connections based on customer behavior, but you approve how they're displayed. Most customers find the connections actually improve brand experience by helping shoppers discover related products.
We already have product recommendations. How is this different?
Product recommendations typically show on individual product pages. Similar AI creates connections between category pages (the landing pages customers reach from search). This is where most traffic enters, and where most product discovery happens.
How do you decide which products to connect?
The Linking Agent analyzes how customers actually search and browse. When people searching for 'outdoor dining tables' also search for 'patio chairs', those categories should connect. Every connection is based on real customer behavior, not manual curation or simple keyword matching.
What happens when we add new products?
New products are connected to relevant existing categories automatically, from day one. You don't need to remember to update connections when your catalog changes. Discontinued products are removed from connections automatically too.
Can we review connections before they go live?
Yes. You can review and approve connections before they're published, or let the platform run automatically. Most teams start with approval workflows and shift to automatic once they're confident in the quality.
Help customers find what they're looking for
Book a demo to see how the Linking Agent can connect your product catalog automatically, without engineering work or ongoing manual effort.