Your category pages aren't converting because they don't speak to buyers
Most e-commerce sites have thousands of category pages with thin or no content. Customers land, don't find answers to their questions, and bounce. That's revenue walking out the door.
Thin pages lose revenue to competitors
When customers search and find pages with no helpful content, they go back to Google and click a competitor. Every empty category page is a leak in your revenue funnel.
Generic AI content doesn't convert
Most AI writing tools produce vague, repetitive text that doesn't reference your products or answer real customer questions. Customers can spot filler content, and they don't trust it.
Manual copywriting can't scale to thousands of pages
Your copywriters can produce quality content, but not for 10,000+ category pages. The math doesn't work. So pages stay empty while revenue opportunity sits on the table.
Content that meets buyers at every stage
Different customers need different content. The Content Agent generates copy that speaks to buyers whether they're just exploring, comparing options, or ready to purchase.
“What options exist?”
Category descriptions explain what products are available, key differences between options, and what to consider when choosing. This helps early-stage browsers understand the landscape.
“Which one is right for me?”
Product-aware copy answers specific questions about materials, sizing, compatibility and use cases. Attribute highlights help customers narrow their choices based on what matters to them.
“Can I trust this purchase?”
Content addresses delivery, returns, warranty and support questions. Specific product details and availability information give customers confidence to complete their purchase.
Content generated from what customers actually search for
The Content Agent uses your product catalog, real search data and topic intelligence from the topic sieve to generate content that is specific, accurate and drives conversions.
Understand the topic and buyer intent
The Content Agent starts with the topic each page targets. It analyzes what customers searching for that topic want to know: product comparisons, buying guidance, or specific attributes like materials and dimensions.
Pull context from your catalog
Content isn't generated in a vacuum. The agent references your actual product data (names, descriptions, attributes and prices) to ensure every sentence is grounded in products you actually sell.
Generate descriptions and product copy
Each page gets a unique category description that explains what the customer will find and product-aware copy that highlights relevant attributes and answers common questions.
Keep content fresh as demand changes
The Content Agent runs continuously. When your product catalog changes, seasonal trends shift, or new customer questions emerge, content is refreshed automatically to stay relevant and accurate.
Content that ranks and converts
Every piece of content is designed to help customers make a decision. It answers real questions, references real products, and gives search engines the context they need to rank your pages.
Category descriptions that guide buyers
Each page gets a description that explains what the category contains, who it's for, and what to look for. These aren't generic summaries; they reference the specific products and attributes your customers care about.
Answers to real customer questions
The Content Agent identifies what customers actually want to know about each topic and weaves clear, accurate answers into your page copy. This improves rankings for question-based searches and helps customers make confident purchases.
Product-aware copy at scale
Content references your actual product attributes (materials, sizes, price ranges, brands). This makes every page feel curated and helpful rather than automatically generated, because the information is specific and verifiable.
Automatic freshness
When your catalog changes (new products arrive, old ones are discontinued, seasonal collections launch), the Content Agent refreshes page copy to stay accurate. No manual review cycles needed.
Manual copywriting vs the Content Agent
Writing unique, helpful content for every category page is the difference between pages that rank and convert and pages that sit empty. The Content Agent makes it possible.
Without the Content Agent
- ×Copywriters spend weeks writing descriptions for a handful of pages
- ×Generic AI tools produce vague text disconnected from your products
- ×Content doesn't address real customer questions
- ×Content goes stale as your catalog changes through the year
- ×New pages launch without descriptions, hurting rankings and conversions
With the Content Agent
- Unique, accurate content generated for hundreds of pages simultaneously
- Every description references your actual products and their attributes
- Copy addresses the questions customers are genuinely searching for
- Content refreshes automatically when products or demand change
- Copywriters focus on strategy and brand voice, not repetitive writing
Content that works with the rest of the platform
The Content Agent doesn't work in isolation. It draws on the topic sieve to understand which topics each page targets and what customers are searching for. It works alongside the page creation agent to ensure every new page launches with useful content from day one. And it coordinates with the linking agent to ensure content includes natural references to related pages across your site.
This means content isn't a separate workstream that needs to be managed manually. It's an integrated part of how Similar AI builds and maintains your pages.
The result: every page on your site has helpful, accurate content that improves both rankings and conversion rates.
Frequently asked questions
How is this different from using ChatGPT or another AI writing tool?
General-purpose AI tools don't have access to your product catalog, your site structure, or real search data about what customers are looking for. The Content Agent uses all three to generate text that references your actual products, answers real customer questions, and fits naturally into your category pages. The result is content that feels curated, not generated.
What types of content does the agent generate?
The Content Agent generates category page descriptions, product-aware introductory copy, and meta descriptions. Each content type is tailored to the specific topic the page targets and the products available in that category.
How does it ensure content accuracy?
All generated content is grounded in your product data feed. The agent references real product names, attributes, price ranges and availability. It doesn't hallucinate products or features: every claim is tied to data you've provided.
Can we review content before it goes live?
Yes. You can configure the Content Agent to generate drafts for review, or to publish automatically after your team has built confidence in the output. Most customers start with review mode and move to automatic publishing after seeing the quality of the first batch.
How does the content stay fresh?
The Content Agent monitors your product catalog for changes (new arrivals, discontinued items, seasonal shifts). When relevant changes occur, it refreshes page content automatically. You can also trigger manual refreshes for specific pages or categories.
Will the content sound like our brand?
The agent is configured with your brand voice guidelines, tone preferences and terminology. It adapts to your style rather than producing generic copy. Many customers find the output needs minimal editing to match their existing content standards.
What measurable results can we expect?
In A/B tests with our customers, AI-generated category descriptions increased organic traffic by 13.3%. Results vary by site, but our growth calculator can estimate the revenue impact for your specific catalog size and traffic levels.
See how content generation drives revenue for your site
Book a demo to see how the Content Agent generates helpful, accurate content for your category pages, or use our growth calculator to estimate the revenue impact for your site.